Landry Designs
Website Transition

What to expect for SEO at cutover

We're moving landrydesigns.com onto a faster, modern platform. Here's exactly how the search rankings you've built are protected through the switch — and the few steps left before we go live.

The short version

Your rankings are protected. Here's the whole story at a glance.
Continuity

Nothing gets lost: the redirects

A small number of older pages are being consolidated into their natural homes on the new site. Each one is set up with a permanent redirect — the search-friendly way to move a page. It forwards visitors and passes the page's ranking strength to the destination.

Current pageNew home
Blog category pages — News, Tips, Trends, StagingBlog categories hub
Older & placeholder project pagesPortfolio
A duplicate of the Cedar Hill project write-upCedar Hill Interior Design Transformation
Two in-depth articles
(best designers in Texas · best materials for business interiors)
Kept at their own URLspreserved

The two feature articles were important enough to carry over in full rather than redirect — they now live on the new site at the same addresses, so their rankings stay exactly where they are.

Preserved

What carries over, unchanged

URL structure
The overwhelming majority of pages keep their exact web address.
Indexing
Every page stays visible to search engines — nothing blocked.
Canonical tags
Each page points Google to its correct, permanent address.
Titles & descriptions
Search-result titles and meta descriptions are all present.
Social & rich results
Open Graph preview cards and structured data are in place.
Sitemap & robots
A complete sitemap ships with the new site, ready to submit.
Before go-live

The final checklist

A few polishing steps remain before we flip the switch — none of them affect the protections above.

1
Final copy review
A quick pass over page titles and headings to make sure the strongest local-search wording is retained on every page.
2
Two city pages refreshed
The Fort Worth and Southlake pages are getting a content refresh so they're as rich as the rest of the location pages.
3
Go live & submit the sitemap
Once we flip the site over, we submit the new sitemap in Google Search Console so Google recrawls everything promptly.
At cutover

The proactive steps we take to speed recovery

The moment we flip the switch, we don't just wait for Google to notice — we actively signal the change so the new site is recrawled as quickly as possible.

Redirects go live with the switch
Every changed URL forwards to its new home from the first second, so no visitor or search engine ever hits a dead end.
Submit the fresh sitemap to Google Search Console
The complete, up-to-date sitemap is submitted right away so Google has the full map of the new site.
Fast-track the priority pages for indexing
Using Search Console's URL Inspection tool, we request immediate indexing for the pages that matter most — the homepage, top service and location pages, and key articles — which typically get recrawled within a day or two.
Notify the other search engines instantly
Beyond Google, we ping Bing and other engines the moment the site changes via the IndexNow protocol, so they update quickly too.
Watch and confirm
We monitor Search Console's coverage and crawl activity daily through the first week or two and act on anything that needs attention.
After go-live

What to watch, and for how long

A small, short-lived wobble in rankings right after a platform move is completely normal — Google takes a week or two to recrawl and settle. With the redirects, canonicals, and sitemap all handled up front, we expect the site to hold its positions and settle back quickly. We'll be watching Search Console coverage through the transition and will flag anything that needs attention.

If there's anything you'd like verified from your side — a particular ranking page, a set of backlinks, a campaign landing URL — send it over and we'll confirm it's mapped correctly before we go live. The goal is a switch your traffic never feels.

Landry Designs
Website Transition · SEO Continuity