Website Transition
What to expect for SEO at cutover
We're moving landrydesigns.com onto a faster, modern platform. Here's exactly how the search rankings you've built are protected through the switch — and the few steps left before we go live.
The short version
Your rankings are protected. Here's the whole story at a glance.
- ✓
Every page keeps its address. 130 of the site's pages sit at the exact same URLs as today, so their rankings and any links pointing to them stay intact.
- ✓
Anything that moves is redirected. The handful of pages changing address are permanently (301) redirected to their best match, so their SEO value transfers automatically.
- ✓
Nothing gets hidden from Google. No page is accidentally set to “no-index,” and every page tells Google its correct canonical address.
- ✓
Titles, descriptions, and rich data carry over. Page titles, meta descriptions, social preview cards, and structured data are all in place on the new site.
- ✓
A fresh sitemap is ready. A complete, up-to-date sitemap goes live with the new site to help Google recrawl it quickly.
Continuity
Nothing gets lost: the redirects
A small number of older pages are being consolidated into their natural homes on the new site. Each one is set up with a permanent redirect — the search-friendly way to move a page. It forwards visitors and passes the page's ranking strength to the destination.
The two feature articles were important enough to carry over in full rather than redirect — they now live on the new site at the same addresses, so their rankings stay exactly where they are.
Preserved
What carries over, unchanged
✓URL structureThe overwhelming majority of pages keep their exact web address.
✓IndexingEvery page stays visible to search engines — nothing blocked.
✓Canonical tagsEach page points Google to its correct, permanent address.
✓Titles & descriptionsSearch-result titles and meta descriptions are all present.
✓Social & rich resultsOpen Graph preview cards and structured data are in place.
✓Sitemap & robotsA complete sitemap ships with the new site, ready to submit.
Before go-live
The final checklist
A few polishing steps remain before we flip the switch — none of them affect the protections above.
1
Final copy reviewA quick pass over page titles and headings to make sure the strongest local-search wording is retained on every page.
2
Two city pages refreshedThe Fort Worth and Southlake pages are getting a content refresh so they're as rich as the rest of the location pages.
3
Go live & submit the sitemapOnce we flip the site over, we submit the new sitemap in Google Search Console so Google recrawls everything promptly.
At cutover
The proactive steps we take to speed recovery
The moment we flip the switch, we don't just wait for Google to notice — we actively signal the change so the new site is recrawled as quickly as possible.
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Redirects go live with the switchEvery changed URL forwards to its new home from the first second, so no visitor or search engine ever hits a dead end.
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Submit the fresh sitemap to Google Search ConsoleThe complete, up-to-date sitemap is submitted right away so Google has the full map of the new site.
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Fast-track the priority pages for indexingUsing Search Console's URL Inspection tool, we request immediate indexing for the pages that matter most — the homepage, top service and location pages, and key articles — which typically get recrawled within a day or two.
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Notify the other search engines instantlyBeyond Google, we ping Bing and other engines the moment the site changes via the IndexNow protocol, so they update quickly too.
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Watch and confirmWe monitor Search Console's coverage and crawl activity daily through the first week or two and act on anything that needs attention.
After go-live
What to watch, and for how long
A small, short-lived wobble in rankings right after a platform move is completely normal — Google takes a week or two to recrawl and settle. With the redirects, canonicals, and sitemap all handled up front, we expect the site to hold its positions and settle back quickly. We'll be watching Search Console coverage through the transition and will flag anything that needs attention.
If there's anything you'd like verified from your side — a particular ranking page, a set of backlinks, a campaign landing URL — send it over and we'll confirm it's mapped correctly before we go live. The goal is a switch your traffic never feels.